Story behind origin of the name KNEWRON®...
What is in the name ? - a famous question ! Yet name is the one which gives first signature impression of an organization; and we have put significant effort to develop this impression. At the outset we prepared list of characteristics that the name & logo should depict while not compromising on uniqueness and naming conventions. Over 55 names were tried to fit the bill. At last the one came on board is 'KNEWRON'.
The word 'KNEWRON' is formed by amalgamation of phonetic of actual word - 'neuron' and past-tense of word - 'know' that is 'knew'. Our company is very similar to the function of neuron - which is huge network of brain-cells. Neurons store lot of information - information for entire life of human being. Neurons not only store information but also utilize and reconstruct it in meaningful way as and when required. And it happens so naturally that we tend not to pay attention to it.
Similarly, our team has expertise from diversified fields that has been acquired over a long time and has 'know'-how which can be utilized. This way, the word 'KNEWRON' depicts network of expert professionals working in similar fashion as brain neurons work.